Function: Making money renting designer fashion made by RAF Simons and Helmut Lang to musicians and celebrities.
Fashion: It is all about Raf Simons, Helmut Lang, Kanye and Rihanna. And in the end one person benefits.
As you can see in the video it is possible to make a living by renting your clothes to celebrities. Kanye and Rihanna are willing to pay for this. Unfortunately not your crappy old-fashioned pullover and pants, but for some delicate pieces from Helmut Lang, RAF Simons and other designers. If you have the money, try this at home: Get some high-fashion pieces and rent them in a few months or years… may be a risk, but there always is a chance, too.
Grab the teaser-picture-cup „I Love you like Kanye loves Kanye“ here.